ATC and Motiv Trailers have been much more successful penetrating the motorcycle trailer market than the utility trailer market. Many times we have asked ourselves why this is, because we build a really great line of cargo/utility trailers. We realized it all comes down to one word “passion”. Motorcycling is more than a hobby or an extra curricular activity; it is a lifestyle that people are passionate about. When people are passionate about things, they are willing to spend a little more to get a product that has more flash and will outperform another product.
I’m not saying that landscapers and contractors are not passionate about their business, but when is the last time you heard a landscaper or contractor talk about the really cool utility trailer they were getting ready to buy to carry their tools around in? A cargo trailer is simply a necessity for carrying tools from point A to point B. Motorcycle trailers on the other hand are quite different.
Motorcycle trailers are part of the motorcycle experience. At the rallies and events we travel to we have noticed that good motorcycle trailers will become the hub or the area where people hang out. For that very reason many of our motorcycle trailers are equipped with surround sound TV systems, bathrooms, lounge facilities, and yes even keggerators with beer taps! With a high end ATC or Motiv trailer, get ready to call your trailer “mission central” at the next big rally.
Tags: Aluminum Trailer, ATC, Motiv Trailers, Motorcycle Trailer
